Puma's stock price experienced a big dump due to a profit warning related to annual losses and the impact of US tariffs.

Jin10 data reported on July 25 that the German sportswear brand Puma’s stock price fell by 19% at the opening on Friday, after the brand stated that it currently expects annual sales to decline and will incur losses in 2025. The quarterly sales reported were also below expectations. The brand’s momentum continues to be sluggish, and U.S. tariffs are factors affecting its performance. Puma stated that despite measures such as supply chain optimization and price adjustments, the tariffs imposed by the U.S. on imported products could still reduce its gross profit by about 80 million euros in 2025.

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