AI + Web3 Narrative Revival: Deep Dive into Binance Alpha's New Project Bluwhale in 2025

The AI large model crypto trading competition is in full swing, redirecting market attention to the fusion of AI and Web3. As a project named Bluwhale gears up for its Token Generation Event (TGE), Binance’s official announcement reveals that its native token BLUAI will list on Binance Alpha and futures contracts on October 21, 2025. Bluwhale, a decentralized AI personalization protocol in the Sui ecosystem, envisions building an “Intelligence Layer” for Web3. By connecting AI agents and intelligent applications, it aims to empower a consumer-driven decentralized AI infrastructure. Led by serial entrepreneur and Forbes 30 Under 30 honoree Han Jin, the team has secured backing from investors including SBI, Cardano, and Animoca Brands.

Bluwhale’s Architecture: Solving the Data Monopoly Dilemma

Bluwhale addresses the “data monopoly dilemma” in the digital world, where platforms extract user data for profit. Its solution is a decentralized, open AI personalization protocol that grants users true ownership and control over their digital profiles, transforming data from a harvested commodity into a tokenized asset. The architecture features several key products:

WhaleScore: The technological core is a “decentralized user knowledge graph” using a hybrid model that balances real-time data queries with user sovereignty. It associates on-chain wallet activities with user-verified off-chain social identities to build comprehensive profiles. Users “claim” their profiles by linking wallets and social accounts, opting to share preferences for dApp ecosystems, thereby participating in value creation and earning rewards. WhaleScore, a comprehensive financial health index from 0 to 1000, aggregates on-chain (DeFi activities, NFT holdings) and off-chain (user-authorized) data to evaluate liquidity, consumption, savings, earnings, and diversification.

The Agentic Layer: Building on WhaleScore, this introduces personalized AI agents as dynamic financial coaches. These agents continuously learn from wallet behaviors, consumption patterns, and portfolios to proactively identify inefficiencies, such as idle funds or high-risk exposures.

Tokenomics and Funding: Backed for Growth

BLUAI’s tokenomics emphasize community governance and staking rewards, with a total supply of 1 billion tokens and 20% allocated to early users and liquidity. The TGE on Sui blockchain ensures low fees and high throughput, aligning with 2025’s DeFi trends where TVL exceeds $150 billion. Funding includes a $10 million seed round led by SBI, supporting AI-DeFi integrations.

2025 Outlook: Empowering User-Owned AI

Bluwhale’s protocol could capture 5-10% of the $50 billion creator economy by enabling tokenized data ownership, reducing Big Tech’s 90% revenue cut. It fosters equitable AI ecosystems, but concerns like data privacy and AI bias persist. As AI+Web3 converges, Bluwhale’s Intelligence Layer promises a user-centric future.

In summary, Bluwhale redefines AI in Web3, blending personalization with decentralization for 2025’s blockchain surge.