Odaily News The 58th Super Bowl may not have Crypto Assets ad slots. BMW, Budweiser, State Farm, Oreo, DoorDash and Hellmans Mayonnaise are planning to advertise the big game, with brands focusing on food and cars rather than AI and Crypto Assets. Paul Hardart, professor of marketing at NYU's Stern School of Business, said viewers will notice a shift from technology (such as artificial intelligence and especially Crypto Assets) to more "traditional products in consumers' daily lives." "Fun, humor, and entertainment" will likely be the theme of this year's Super Bowl commercial. （CNN）

Some of the world's largest advertisers, including Nestle and consumer goods giants such as Unilever and Oreo, are trying to use generative AI software to reduce costs and increase productivity, Webmaster's Home reported on August 18. The reason is that the technology is capable of generating text, images and even computer codes based on past data, rather than just classifying or identifying data. Mark Read, chief executive of WPP, the world's largest advertising agency, said the company is working with consumer goods companies such as Nestle and Oreo maker Mondelez to use generative artificial intelligence in advertising campaigns. Savings can be 10 to 20 times that of, say, a film crew not flying to Africa to shoot a commercial, but doing it virtually. Nestlé is also studying how to use ChatGPT4.0 and Dall-E2 to help market its products, Aude Gandon, Nestlé's global chief marketing officer and former Google executive, said in an emailed statement. But concerns remain about safety, copyright and the risk of accidental bias. Generative AI techniques are used by advertisers to create promotional campaigns, but humans are still required to address safety and copyright concerns.