GameSquare taps Katana to turn its Ethereum holdings into DeFi yields

GameSquare Holdings, a leading media, entertainment, and technology company, has partnered with Katana, a blockchain incubated by Polygon Labs and GSR.

Under the arrangement, Dialectic, a specialised blockchain asset manager, will oversee the deployment of a portion of GameSquare’s Ethereum (ETH) treasury on Katana’s decentralised finance (DeFi) infrastructure.

The partnership signals GameSquare’s commitment to integrating digital finance into its broader business ecosystem while generating sustainable on-chain returns from its Ethereum holdings.

Katana’s partnership aims for real yields

The partnership is part of GameSquare’s growing Digital Asset Treasury (DAT) program, launched in July 2025, which seeks to build an institutional-grade on-chain strategy with transparency, governance, and measurable returns.

Katana’s blockchain is designed to generate sustainable yield through multiple mechanisms.

These include Vault Bridge Ethereum yield routing, US Treasury–backed stablecoin revenue via Agora’s AUSD, chain-owned liquidity yield, and transaction fees.

By combining these diversified revenue streams, the platform aims to provide compounding returns for on-chain participants while maintaining stability and resilience.

Justin Kenna, GameSquare’s CEO, highlighted that the partnership reflects a broader shift in institutional DeFi, where security, transparency, and real yield define success.

Kenna emphasised that leveraging Katana’s architecture alongside Dialectic’s expertise allows GameSquare to unlock capital efficiency and maximise the productivity of its Ethereum holdings.

Integrating finance with media and gaming

The collaboration extends beyond finance. GameSquare’s expansive media and esports network, including its portfolio brand FaZe Clan, will support Katana’s growth initiatives through creative campaigns, activations, and experiential marketing programs.

The partnership merges GameSquare’s traditional entertainment and gaming assets with cutting-edge blockchain technology, offering a unique combination of financial and media innovation.

Ryan Zurrer, founder of Dialectic, explained that Katana’s architecture aligns perfectly with GameSquare’s vision of long-term, compounding yield strategies.

“This partnership represents the intersection of entertainment and blockchain technology,” Zurrer said, emphasising that it opens new avenues for digital-native and Gen Z-focused business operations while maintaining institutional-grade governance and oversight.

Matthew Fisher, Institutional Lead at Katana, added that the collaboration represents an important step in expanding GameSquare’s DAT program.

Fisher noted that the partnership allows Katana’s ecosystem to deliver meaningful, compounding value while providing GameSquare with a diversified and productive on-chain treasury.

A model for institutional DeFi adoption

GameSquare’s Ethereum deployment strategy is a clear example of how publicly traded companies can participate in DeFi while maintaining regulatory compliance.

By collaborating with strategic partners such as Dialectic, 1OF1, Goff Capital, and Robert Leshner, the company is demonstrating that institutional-grade blockchain infrastructure can coexist with creative and operational excellence in media and entertainment.

The partnership illustrates a forward-looking approach to treasury management, where DeFi is integrated into a company’s broader strategy to generate real yields and increase capital efficiency.

It shows how firms can combine traditional assets with innovative digital tools to create resilient, high-performing business models that benefit both shareholders and ecosystem participants.

With this move, GameSquare positions itself at the forefront of institutional DeFi adoption, setting a precedent for other media, technology, and entertainment companies to follow.

By turning its Ethereum holdings into productive on-chain assets, the company continues to pioneer a future where finance, gaming, and digital culture intersect seamlessly.

The post GameSquare taps Katana to turn its Ethereum holdings into DeFi yields appeared first on Invezz